HAMCUS GEOVSM_G01 BLADE RUNNER
*Non-sponsored. The content does not affiliate with the brand.
Brief: Develop innovative running shoes for Hamcus that incorporate blade designs for superior traction, stability, and energy return, aimed at maximizing the performance of 10k marathon runners.
(Place holder for a animation of the spining shoe in 3d.)
SKILLS
Storytelling | Problem Analysis | Art Direction | Rapid Prototyping
SOFTWARE
DURATION
Photoshop | Procreate | Illustrator
14 Weeks
Year
SUMMER
2023
BRAND DESCRIPTION
Hamcus is an avant-garde fashion brand renowned for its futuristic and utilitarian designs that merge functionality with high-concept aesthetics. The brand consistently pushes the boundaries of fashion by integrating cutting-edge technology and unconventional materials to create distinctive and performance-driven apparel.
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RUNNING SHOE GENE
In May 2023, Hamcus teamed up with Adidas to make stylish running shoes, combining innovative blade technology with modern design to boost athletic performance.
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BIOMECHANICS STUDIES
A comparison between normal and flat arches details the foot's anatomy and biomechanics, highlighting various muscles and tendons involved in movement and support.
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Running gait cycle, detailing muscle engagement and phases of movement, including initial contact, stance phase, take-off, and forward swing phase.
Rearfoot or heel strike is the most common foot strike
pattern for marathon runners.
In this pattern, the runner's heel hits the ground first,
absorbing impact before rolling their body weight
onto the rest of their foot. This pattern is common
among mid-distance and long-distance runners.
Pain Point: Marathon runners experience fatigue through inefficient energy transfer and increased impact stress associated with heel strikes.
GEOVSM_G01
Blade runner technology provides enhanced traction, stability, and energy return to alleviate these issues and improve performance.
Outsole Development
Inspirations gain from Marine Lifes, Artifacts and Insects.
Outsole Development
Inspirations gain from Marine Lifes, Artifacts and Insects.
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Back cut form to reflect the same form as front sole from insects.
Bottom layer treads.
Provide additional treads to enhance ground traction.
Drawing inspiration from the exoskeletal structure of insects.
Midsole Development
Place holder for form study and development of Midsole. (Sketching of how I come to the final design)
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Upper Integration
Combine design of Upper, Midsole, and Outsole.
Allows for natural foot movement and comfort.
Provides necessary support to prevent injuries and enhance stability.
Incorporates stylish designs and colors with the mid sole design.
#1. Tape Drawing
#2. Pattern Overlay
#3. Laser Cut & Mounting
#3. Laser Cut & Mounting
#3. Laser Cut & Mounting
#4. Final
Concept Prototyping
Physical Appearance Model-Making Process.
Placeholder for an animation of the shoes in 3d.
The Blade Runner Shoes offer enhanced traction, stability, and energy return, addressing these challenges and elevating overall performance.