Goldwin 0 Cycling Commute Techwear
*Non-sponsored. The content does not affiliate with the brand.
Brief: Design a functional and stylish cycling commute tech-wear collection for Goldwin 0. This collection will cater to urban cyclists, focusing on performance-driven apparel that blends technology, comfort, and style seamlessly.
SKILLS
Storytelling | Art Direction | Concept Development
SOFTWARE
DURATION
Photoshop | Procreate | Clo3d
3 Weeks
Year
SUMMER
2023
BRAND DESCRIPTION
Goldwin 0 is an experimental line from Goldwin, known for its innovative, high-performance apparel designed for urban lifestyles. It seamlessly integrates technology, functionality, and style to create versatile, durable, and eco-friendly clothing for outdoor enthusiasts and commuters.
4o
TECHWEAR TREND
Techwear is a fashion trend featuring high-performance, functional clothing for urban environments. It uses advanced materials like waterproof fabrics and emphasizes practicality with sleek, minimalist designs, dark colors, and multiple pockets, blending style with utility for a futuristic look.
CYCLING COMMUTE LIFESTYLE
The cycling commute lifestyle involves using a bicycle as the primary mode of transportation to get to work or other daily destinations.
VISUAL INSPIRATIONS
Concept development of forms, function and details
Describe your image
Describe your image
Describe your image
Describe your image
Chosen Concept
Shell Jacket
The front pocket provides secure, convenient storage with a waterproof zipper to protect essentials like phones, wallets, keys, or small tools from harsh weather. It's strategically placed for easy access.
The elastic drawstring on the hood allows for adjustable fit and secure closure. This feature helps keep the hood in place, providing better protection against wind and rain and ensuring comfort and stability during movement.
The integrated hand glove at the sleeve's end provides warmth and protection in cold weather, ensuring hands stay warm without needing separate gloves. It also prevents the wind from getting in while cycling.
The back pocket, with a waterproof zip, provides secure, accessible storage for essentials, ensuring convenience and protection for cyclists.
The built-in cap on the hood, which tightens when the drawstring is pulled, provides additional protection and a snug fit. This feature helps shield the face from rain and wind, enhancing visibility and comfort during cycling commutes in adverse weather conditions.
The easy-release wind face shield provides quick and convenient protection against wind and cold during cycling commutes. It can be easily attached or removed, offering flexibility and enhanced comfort while protecting the face from harsh weather conditions.
Cargo Pants
The bottom tapered prevents sticking in wheels.
Double back pocket to secure
items in the pocket.
Cycling Utility Bag
Colorways
The End
In conclusion, this collection is designed for urban cyclists, blending technology, comfort, and style seamlessly to set a new standard for performance-driven urban cycling apparel.